leonardcohenforum.com

A touching account of what 'Love Itself' means to Arthur Brown, featured on the Radio 4 Saturday Live show on 13h July 2013.

Go to 1h 7m 36s (especially to avoid the Teddy Bears Picnic thing before!)
http://www.bbc.co.uk/programmes/b036tgfr

Can also be downloaded as a podcast (too big in size for here)
http://www.bbc.co.uk/podcasts/series/it

Who by Fire would have been more appropriate.

Thanks for the link. I think Arthur Brown describes the song well...or at least, right or wrong, I find that he & I are on the same page.