I'm afraid I don't know the setup at the sunderland empire, but if they are working as a Ticketmaster ticket centre, they will be working from the same pot as the call centre/website/other ticket centres.harryboro wrote: Can you clarify - I have an option to que at a box office ( Sunderland empire) is my local one. Once I get to the front would they have an allocation there or do they pick from a central pot - What I am trying to find out is how are the best seats ( say stall seats allocated to Ticketmaster or the Box offices?
I've just had a look at the Sunderland Empire's website and they are a Live Nation venue, which means they can take bookings for any other Live Nation venue (like the Opera House. We currently sell for Live Nation, and the S. Empire website says their phoneline will trip through to Ticketmaster when it is busy. This all strongly suggests to me that they will be working from the same system as we do.
Before I left work, I had a look and the allocation was showing on our systems. Ticketmaster seem to have the large majority (about 80-90%) of the seats, and pretty much all of the good seats (front stalls, from circle), so assuming the Empire is selling from the same pot, they will have access to these good seats. Seems to me it's a good bet for you to book with them if you can get to the front of the queue.