It has a mixture of tickets available dotted around the venue. We did manage to get 4th row tickets for Van Morrison last year but that was a once off. O2 priority tickets for most concerts I've tried for sell out very quickly and while I was successful most times I wasn't always.James-on-tour wrote:The O2 priority allows you to buy tickets before general sale but not for
the best seats (as far as I know) ...
From their terms and conditions:
O2’s priority ticket offer does not guarantee access to the best seats. O2 is allocated
a broad range of seats for each event and when booking tickets customers will have
the option to choose where to sit from the range of seats available as part of the
priority ticket offer.