absolutely - wow that glasslizzytysh wrote:Plain and simple, a beautiful and artistic project
18 October 2011 - 8:53am
by Ishbel Macleod
3D Sony Advert Created by Grey London Launches This Week
http://www.youtube.com/watch?feature=pl ... LKsomPow-s
A 3D advert for Sony, ‘Two Worlds’, inspired by award-winning short film Nuit Blanche has been created by Grey London.
Featuring an original poem, 'That's What I Heard You Say’ written and read by Sony artist Leonard Cohen, the advert features an original soundtrack by composer Clint Mansell and post-production by Digital Domain.
It was directed by Arev Manoukian, who also directed the short film which the advert is based on.
Nils Leonard, executive creative officer, said: “Sony Two Worlds is about the irresistible urge to get closer to the things that you love, to get nearer to make them more real.
“Nuit Blanche rediscovered romance in a way that nobody had really ever seen before. We collaborated with Arev to take this work to a new place, knowing that the power of 3D technology, the words of Leonard Cohen and the music of Clint Mansell would only enhance the emotion further.”
The advert will show in both 2D and 3D in markets worldwide.
3DTV ads: More than just visual…
Posted November, 2011
Although I’ve yet to jump onto the 3DTV bandwagon, I was recently captivated by Sony’s new ‘Two Screens’ ad – albeit in the 2D format. You see, I haven’t actually seen the ad in 3D yet. I’ve tried to view the 3D version on YouTube – with a pair of 3D specs that I picked up at the Ritzy cinema – but without much luck. Unfortunately, everything was just a sea of red and green. So, unless you’ve got some cutting edge 3D glasses, you’re better off viewing the 2D version here:
http://www.youtube.com/watch?v=kLKsomPow-s
I’m sure you’ll agree, even the 2D effects are pretty. Visually, it’s superb. There’s no arguing that. It reminds me of that Levis ad where the couple run through walls to Handel’s Sarabande. The visuals alone make for an incredible piece of advertising. I’ve recently read almost a dozen or so reviews waxing lyrical about its incredible effects and how this type of advertising is ‘the dawn of a new age’. And that’s all great.
However, I feel the real beauty of the ad doesn’t lie within the visuals, but within the evocative score paired with Leonard Cohen’s baritone voice. It’s quite an exceptional soundtrack. Without knowing what this ad is about you could quite innocently get caught up in imagining this is an advertisement for love or for life itself. For poetry at the very least. It’s the score, and Leonard’s voice that pulls the very same heartstrings as in that final scene – and Morgan Freeman’s final few words in Shawshank: “I hope I can make it across the border… I hope to see my friend and shake his hand… I hope the Pacific is as blue as it has been in my dreams, I hope…”.
It’s ironic that the most powerful part of this ad – imbued with all its visual wizardry – is actually is the score and the spoken word of Cohen’s poetry. The other thing is after watching this again, I can’t help thinking how powerful this would be as a radio ad. Obviously, that’ll never happen as 3D is the key focus. But, play it again without watching. Pretty powerful stuff.
Tom O’Dwyer, Senior Consultant, Sparkler
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As the review in the FT [Financial Times] said this week “if this was a radio ad it would be the best radio ad in the world” and really the special effects don’t match the emotional power of Cohen’s spoken words, but what could?
I believe that would be "Nils Leonard," executive creative director at Grey London.lizzytysh wrote:It's great getting Leonard's input in Tim Nudd's review.
